Meet the Original Mustache Maverick
At J Ross Painting & Drywall, the mustache isn’t just a look—it’s a legacy. It stands for integrity, craftsmanship, and community—a quiet but powerful symbol of how we approach every job.
And it all started with one man and one mustache: Jeremy Yates.
The Birth of Mustache Mentality
Jeremy Yates, owner and founder of J Ross, was born and raised in Kingsport, Tennessee. His roots in the Tri-Cities run deep—not just in geography, but in values. He grew up understanding the meaning of hard work, the importance of following through, and the value of treating people right.
What began as a personal commitment to doing things the right way eventually shaped the culture of an entire company.
Over time, Jeremy’s signature mustache became more than a style—it became a symbol of the J Ross standard. It represents:
- Integrity – No shortcuts. No excuses. Just honest work.
- Craftsmanship – Every detail matters. Every finish is intentional.
- Community – Locally staffed, locally rooted. Neighbors helping neighbors.
From day one, Jeremy made it clear that J Ross wouldn’t just be another painting company. It would reflect the values he was raised on—accountability, respect, and pride in a job well done.
That vision became what we now call Mustache Mentality.
The Mustache Mavericks: Built on Character & Craft
Today, every team member at J Ross—whether painting, hanging drywall, or restoring a historic structure—represents this mindset. They’re called the Mustache Mavericks, and they carry the company’s values with them every day.
- On Every Truck – The mustache emblem signals a crew that takes their work seriously.
- On Every Project – From residential to commercial, you’ll see consistency, care, and craftsmanship.
- On Every Uniform – A badge of trust, worn by people who take pride in what they do.
The Mustache Mavericks are more than employees. They’re skilled professionals who care about their work, their team, and the community they serve. Many of them live in the same neighborhoods they work in. They understand what it means to take care of their own.
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What Mustache Mentality Means for Our Community
This philosophy isn’t just internal. It’s felt by every homeowner, business owner, and project partner we work with. It means:
- Showing up prepared and on time
- Communicating clearly and respectfully
- Taking ownership from start to finish
- Delivering quality that lasts—not just looks good today
Mustache Mentality isn’t about flash or sales tactics. It’s about showing up and doing the job right, because that’s what the people of this region expect—and deserve.
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Locally Raised. Locally Rooted. Always Committed.
Jeremy’s connection to Kingsport isn’t just a footnote. It’s part of the foundation. His values, shaped right here in Northeast Tennessee, are now reflected across every J Ross project. From first-time homebuyers to local businesses and historic preservation boards, our commitment stays the same.
At J Ross Painting & Drywall, the mustache is more than a logo. It’s a promise—backed by years of trust, craftsmanship, and community loyalty.
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Shoutout to our January, February, March and April “Maverick’s” of the Month!
